The steps to video’s $105 billion future

Oovvuu‘s mission couldn’t be simpler, or bigger. We are implementing an artificial intelligence solution to navigate every video in the world from a view to a profit.

Our work will impact a billion people today, and three billion as China, India and Indonesia come online. It will change the way news is reported, halt the scourge of fake news, and generate a market our partners at IBM estimate will be $105 billion inside two years.

A vision of this scale and complexity requires the power of AI, and a comprehensive shift in the way video is run as a business everywhere. That is what Oovvuu is focused on, and this is how we intend to achieve it.

Everything begins with the perpetual cycle of breaking news. Oovvuu mines it. It is our cold fusion.

Our proprietary artificial intelligence, working in lock-step with the world’s most powerful supercomputer IBM Watson, reads every news article in the world as it happens.

Oovvuu’s founders are journalists, so we know first-hand the power this tsunami of news represents. That’s 300,000 stories every day, on literally millions of topics.

Every one of these topics is an opportunity to insert a relevant video. The opportunity is vast and global. As more news happens, more articles are written and more video is made; the result is exponential and self-sustaining.

An early challenge Oovvuu had to overcome was to persuade skeptical broadcasters to let us use AI to distribute their video. How could something so tricky be achieved?

We promised them that if a story about Mars broke, we would get their Mars video embedded in a relevant news article, anywhere, cheaply, in the blink of an eye.

It took seven years, but the future was on our side. Eventually it became clear that instant, global syndication was possible and scalable with AI.

Thousands of e-mail, too many lunches, countless presentations, and numerous video conferences and late night drinks were required before the message settled. Our commitment was distilled into three-parts prediction, one-part promise.

We predicted, before most others, that:

  • TV would lose its stranglehold on content and distribution
  • Digital distribution via AI would expand viewing, and
  • Ubiquitous, global syndication would make them more money.

And we promised that we would have the technology for simple, affordable, automated global distribution in place when the market was ready.

And here we are. 2017. The birth of accessible AI. This is now the focus of IBM leadership across the globe, and the forerunner to a $105 billion new global opportunity.

It’s time to get started.

Oovvuu has already begun making video visible to the AI. The videos have been organised by their relevance, their value and their profitability. A video about Mars at the BBC in London can now find its way to a relevant article in Australia in a third of a second.

Oovvuu may not be a brand you instantly recognise, but chances are you see our work every day.

Thousands of videos, millions of viewers, hundreds of millions of ads all being generated across huge brands from Boston to Brisbane to Barcelona, Bangkok, Bangalore, Bogota and beyond.

This collides with a significant convergence.

  • News consumption is at an all-time high. Be it the Trump effect, global warming, Syria, or any one of a million other causes, people are accessing the news at an unprecedented volume.
  • The zeitgeist is generating more demand for video and therefore, more video creation than ever before.
  • The arrival of affordable, actionable AI makes the breathtaking scale of Oovvuu possible, and
  • All the while, a billion consumers are welcoming video with open arms, with viewing up across all metrics, all demographics and all mobile devices, with two billion more yet-to-be-satisfied viewers on the horizon.

The result is akin to jet propulsion. The more news and data goes in, the faster the news media machine spins and the greater the thrust of the editorial output.

Put another way: News goes in one end, dollars streams out the other. Elegant, powerful and efficient.

Early winners in this new market dynamic have inevitably been those with the biggest audiences, and those early adopter broadcasters who have allowed their content to be syndicated so far.

As the owners of the largest consolidated audiences in history, Facebook and Google are dominating the early skirmishes. Estimates have their current dominance at a 70% market share, but in truth, the annexing of this new territory is yet to start.

Progressive content creators like Al Jazeera, Bloomberg, the BBC, ITV and the others that Oovvuu works with, are also getting a front row view as this massive new market opportunity emerges. New broadcasters are joining all the time, five already this year.

Oovvuu is not backing any one or other to win. We aim to help the market as a whole thrive.

We have current and former Facebook, Google and broadcast executives on our advisory board. A rising tide floats all boats.

If Facebook and Google truly dominate 70% of the market, who are the other 30%? And what can we do for them? It is a question that animates the team at Oovvuu every day.

The long tail of the video economy is the domain of the major media brands, like The New York Times, The Washington Post, News Corporation, The Guardian, and the like, and of aggregators like Vimeo, DailyMotion and then of everyone else who publishes video.

About 60,000 participants of varying sizes make up this group. Today, the industry resembles two elephants in a sea of ants.

Alone, the ants have little strength, but as a group, they have the power of a 30% bloc. They congregate in the cloud, and in the underlying technology they use to deliver their video. These are cloud providers, like IBM and Amazon, and online video platforms, or OVPs, dominated by Ooyala and Brightcove, all of whom are Oovvuu partners.

Recall for a moment Oovvuu’s mission: An artificial intelligence solution to navigate every video in the world from a view to a profit, impacting billions of people, changing the way news is reported and enabling a new $105 billion market.

The innovation we have driven up to now have given Oovvuu the opportunity to participate. It is perhaps what we do next that will be the most important.

We still have much of the world to convince, and that needs proof. It needs the type of empirical, unquestionable, evidence that is so utterly persuasive it will convince the broadcast industry to haul itself from the comfort of the past into a future that many of its leaders fear.

Oovvuu’s data is proving change is happening, but that is not enough. When Oovvuu presented to 55,000 TV executives at IBC in Amsterdam less than a year ago, the howls of denial were loud and vehement.

Less so much now. More and more data is pressing the point. TV’s Fall of Rome is becoming real. Exclusivity as a model is ending. The bundle is dead. Ubiquitous every-device delivery is becoming the requirement. The entry of IBM into the debate adds much new weight to the argument.

But there remain more insights and truths to come to light. Many of them reside within Oovvuu’s proprietary analytics engine, named Compass.

It is powered by our tech, but it is buttressed by tens of millions of bits of data from IBM, Amazon, Google, our OVP partners, our broadcaster partners, our global publishers, and all of it enhanced and groomed in tenth-of-a-second increments by IBM Watson, most powerful AI on Earth, and rebooted constantly by 300,000 articles, 100,000 publishers, tens of millions of topics and the relentless 24/365 cycle of breaking news.

Vast in scale but simple in message, Compass lights the path from a video view to a profit.

To find out more about Oovvuu, drop us a line