Our mission is to put a contextually-relevant video in every article in the world, to tell trusted news to a billion people, and to create an advertising model to sustain journalism in the 21st century.
News video consumption is exploding worldwide, yet the news industry faces obliteration. A future without media means a world without trust, and we are seeing the dangerous repercussions of that every day.
Over the past four years, Oovvuu has partnered with hundreds of broadcasters and publishers and we already distribute reliable news to millions of people worldwide daily.
Our focus is on building a consortium of trusted publishers and broadcasters to take our early wins to a lasting success for our industry. The outcome of that is a safer, more trusting world for billions.
We make winning at video second nature for your newsroom.
Oovvuu grew out of the video team at The Sydney Morning Herald in Australia, where we realised four truths:
Four years later, Oovvuu has built a machine-learning algorithm into its Compass platform. It can read articles, watch videos, and match them together, based on contextuality.
Compass’ machine-learning algorithm has a superpower other platforms do not. It’s taught by journalists and the perpetual breaking news cycle. Compass is integrated into the content management systems and tools that reporters use to do their job.
We do not embed videos in pages automatically. Instead, our tech recommends matches to journalists. Only when journalists approve it, or overrule the recommendation, are videos ever embedded.