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CASE STUDY

MEDIA24 GREW 36X WITH OOVVUU

ABOUT MEDIA24

AFRICA'S LARGEST MEDIA COMPANY

Media24 is Africa's leading media company welcoming 16 million visitors monthly. It is part of the Naspers multinational group.

"WE NOW HAVE MORE VIDEO VIEWS IN A DAY THAN IT PREVIOUSLY TOOK US WEEKS TO GENERATE."

ANDREIJ HORN, HEAD OF 24.COM

VIEWS GENERATED

The Oovvuu leadership's editorial and publishing backgrounds and their understanding of the important role quality, trusted journalism plays in society, immediately resonated with us. They understand the challenges we face and they want to contribute to help us solve those in a sustainable way and at meaningful scale.

The Oovvuu business model ensures that the interests of all parties are aligned. The AI-tech works. The available video inventory covers the full spectrum of our requirements and does so in volumes that support our growth.

WE HAVE GROWN VIDEO VIEWS IN NEWS BY 3X, ENTERTAINMENT BY 5X AND SPORT BY 4X!

Even with the best intentions we could never afford to create this variety of consistent supply of content in-house. We are now seeing available ad inventory at the volumes that brands and their agencies demand as an alternative to social platforms - and we can now offer that to them in a brand-safe environment on our own domains.

Andreij Horn

Head of 24.com, South Africa

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