April 1, 2021

Lisa Mitchell

Oovvuu’s technology will read and find a video match for an article and if it is directly about the same story, we recommend it should be positioned at the top of the page.

But sometimes there isn’t a complete match and that’s why we commission a stock of profiles and explainers so publishers on the platform always have a relevant video experience for their readers.

For example this from London-based PA Media, on Asma, the British born wife of Syrian leader Bashir al-Assad.

Content like this is produced every day by our partnerships with international newsrooms.

It’s just one of the ways Oovvuu is investing in journalism.


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