Euronews signs Oovvuu to drive its international video growth plan
Oovvuu is proud to confirm Euronews as the latest media company to join its growing consortium of premium broadcasters and publishers on a mission to help the industry tell trusted news to a billion people.
Fresh on the back of a $4.8m investment round to support international growth, the partnership will see Oovvuu integrate its technology across Euronews’ web properties to empower their journalists to add relevant video to more articles, and further increase video views across the UK and Europe.
Euronews is already the number one international news channel in Europe, available on TV, digital, mobile and social platforms in 12 languages and reaching 135 million monthly viewers and users every month.
Oovvuu’s ground-breaking media AI technology will enable the Euronews editorial team to more easily discover and publish their own video in articles, as well as video from a broad range of leading broadcasters and content creators.
Carolyn Gibson, Chief Revenue Office at Euronews said: “We’re proud to partner with Oovvuu, as we seek to develop further our digital offer to consumers in Europe and around the world.
“Euronews has a strong presence and reach across digital and mobile platforms, delivering the latest news, politics, business, scitech and lifestyle content across 12 bespoke language editions.
“Our mission at Euronews is to empower our audiences with news and information that is not only impartial but also reflective of the full breadth of views and perspectives on the stories of the day. We believe our partnership with Oovvuu will enable us in delivering on this important commitment.”
Oovvuu’s General Manager for Europe Steven Filler added: “We’re delighted to be able to work with such an innovative and forward-thinking media company as Euronews.
“We look forward to working with them to help grow their video business to meet both consumer demand as well as the demand from advertisers.”
Oovvuu was founded by journalists and technologists in 2014. It is supported by Amazon and IBM in its mission is to embed a contextually relevant video in every article, and tell trusted news to a billion people worldwide and was named Disruptor of the Year by leading research company IDC.
Oovvuu already works with more than 100 publishers and broadcasters across the world including The BBC, Associated Press, Thomson Reuters, ITN, Press Association, Media24, and many more.