Much of the video we share with publishers is short, usually under two minutes.
There’s a lot of information you can get into that timeframe and the news providers we work with are masters at short-form story telling.
But there is also a huge appetite among consumers for longer, lean back content.
Take this look at this 25 minute programme on the growth of QAnon from Al Jazeera.
The longer magazine format allows for a real exploration of this complex topic. Why is it spreading from the US, and where is it taking hold?
We see long dwell time for this kind of content and it offers more opportunity for advertising.
Oovvuu’s content library has 4,000 documentaries and factual programs from premium providers.
Publishers can use Oovvuu to create video hubs or video journeys that keeps them immersed in the site.
Data shows that consumers are prepared to spend longer watching video at different times of the day and week.
And if you are a fan of Al Jazeera, or any other content provider, you can use our new tool Collections, to create a module of all their latest shows that updates automatically, like this.
If you would like to add this type of content to your website, please contact us.